Customer Data – The Monster Under the Bed?
Marketers are worried about their lack of data skills. But the question remains – are they really justified in their concerns?
While data duties are taking up considerably more time than before, most marketers don’t want to become data scientists. Instead they want their marketing tools to make the tasks of unifying, cleansing, and matching customer data more automated.
This guide book for marketers takes a closer at data analytics – the monster under the bed – to learn whether there really is a ‘marketing skills gap’, or a ‘marketing technology gap’.
Download this eBook to learn:
- How data analysis became the marketers’ monster
- Is data-heavy work really the job marketers are best equipped for?
- Can a Customer Data Platform provide marketers with the tools they need to confront the monster?
Ballot Best Practices Guide
‘Best Of’ ballots are some of the biggest engagement tactics for your local businesses, and are used extensively by Second Street partners to drive revenue through advertisers and grow their database.
Why eCommerce Mobile Apps Fail
It’s easy to look at the continuous rise in mobile app usage, and the success of the most popular mobile apps, and think you’d like the same for your business.
FileBound Recognized as 2021 Gold Medalist for Enterprise Content Management Software
Read the entire 34-page report that includes a comprehensive evaluation of 14 popular products in the ECM Enterprise market.