Report

Customer Data Excellence

Download this 30-page research report into Customer Data Platform usage.

If you need justification to make an investment in a Customer Data Platform (CDP) then look no further than this extensive research report to see how CDP-equipped organizations are 2.5X more likely to overachieve against their marketing goals.

Respondents at organizations with CDPs are also at least three times more likely than those at other companies to agree firmly that they have the following attributes:

  • A Single Customer View
  • Ability to execute multi-channel campaigns from a single platform
  • Use attribution beyond first/last-click to improve paid media performance
  • Use machine learning for data analytics and real-time decisions

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