Report

Omnichannel Marketing Excellence

Read on to discover our recommendations for how to go about improving your company's marketing maturity.

Find out how 235 organizations rank for their marketing maturity, and learn how your own capabilities compare with theirs across 4 pillars of omnichannel excellence:

  • Outbound marketing
  • Inbound marketing
  • Owned media
  • Cross-channel orchestration

CDP-equipped companies are leading the way in omnichannel marketing, since they are 5X more likely to be using advanced data analytics to support real-time personalization and 2X more likely to be delivering synchronized online and offline customer journeys.

The path to omnichannel maturity is anything but straightforward, however, with only 9% of respondents claiming to deliver a seamless experience over both online and offline channels and just 17% reporting that they have a dedicated CX responsibility at boardroom level.

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