Report

Winterberry Group’s Customer Data Platform benchmark report

Marketers increasingly look to CDPs to act as a foundational solution to address challenges, but confusion persists about the tech and its role.

Many adopters are confused, in a market crammed with pretenders, about the defining characteristics of a ‘True Customer Data Platform (CDP)’ and which capabilities it should have, but Winterberry Group’s new 14-page Customer Data Platform benchmark report can help.

Download it now to learn about:

  • The different segments of CDP vendor
  • CDP market trends, dynamics and growth
  • Defining capabilities of the ‘True CDP’
  • How the different segments of CDP stack up in terms of capability
  • What type of CDP your company needs

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