Winterberry Group’s Customer Data Platform benchmark report
Marketers increasingly look to CDPs to act as a foundational solution to address challenges, but confusion persists about the tech and its role.
Many adopters are confused, in a market crammed with pretenders, about the defining characteristics of a ‘True Customer Data Platform (CDP)’ and which capabilities it should have, but Winterberry Group’s new 14-page Customer Data Platform benchmark report can help.
Download it now to learn about:
- The different segments of CDP vendor
- CDP market trends, dynamics and growth
- Defining capabilities of the ‘True CDP’
- How the different segments of CDP stack up in terms of capability
- What type of CDP your company needs