Case Study

InGenius Measures “Hustle” for Ottawa Sports and Entertainment Group

In-depth analytics and personalized ticket-buying experiences lead to big wins for OSEG

By connecting their Mitel phone system to their Salesforce CRM using computer telephony integration (CTI) from InGenius, the Ottawa Sports and Entertainment Group is able to streamline agent workflows and deliver ultra-personalized ticket sales services for Ottawa Redblacks and 67’s fans. Whether it’s greeting season ticket holders by name, anticipating caller needs before the call is even answered, logging call dispositions to gauge buyer interest, or scheduling follow up conversations with ticket buyers, OSEG continues winning with InGenius.

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