The value of CRM-phone integration
Computer telephony integration, or CTI, is a technology that connects phones to computers and allows them to interact.
By linking the call with information about the caller that’s already in the CRM database, CTI enables customer service agents to provide better service. CTI improves the customer experience and boosts contact center productivity.
View the infographic to see how many seconds you’ll save through screen pop, automated call logging, and more.