Curating the best from around the content marketing web. Tip us off to your favorite sources in the comments or via email.

Content Marketing: The $20 Billion Online Branding Opportunity: Why commercials are more powerful than display ads, and what that means for content marketing. Via Outbrain

Why Content Marketing Is the Way to Start a Business: “Freemium” marketing rarely works for startup businesses, but content marketing does. Here’s the lowdown on why. Via Brian Gardner

Eloqua’s Joe Chernov Talks Content Marketing: Eloqua’s acclaimed vice president of content marketing shares insights on B2B marketing, building infographics, being customer-centric, and more. Via SocialNerdia

The Pros and Cons of Editorial Calendars for Content Marketing: Content development manager Elisa Gabbert reviews the benefits and limitations of editorial calendars for the WordStream Internet Marketing Blog. Via Search Engine Journal

Did we miss something that wowed you this week? Share it in the comments.