The Week in Content Marketing: Kraft Foods, Brand Journalists, Dollar Shave Club, and More

1 minute read

Upland Admin

Curating the best from around the content marketing web. Tip us off to your favorite sources in the comments or via email.

Winning the Content Marketing Race: Learn how to gear up for the start, run the race, and keep your eyes on the finish line. Via Search Engine Watch

Dollar Shave Club

Post, Ping, and Pray is *Not* a Content Marketing Strategy: Are you investing enough resources in marketing your content? Via PR Squared

Dollar Shave Club Punches Gillette Where It Hurts (in the Marketing Budget): launched this week with viral success. Content marketing at its finest. Via PandoDaily

Kraft Foods Dishes Out Its Recipe for Successful Content Marketing: Julie Fleischer, director of content strategy and integration at Kraft Foods, shares her successes and ideas for content marketing. Via Forbes

Seven Reasons Your Content Marketing Needs a Brand Journalist: Marketing Profs outlines the top seven reasons journalists are a great fit for leading and developing content marketing operations. Via Marketing Profs

Did we miss something that wowed you this week? Share it in the comments.

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