The Week in Content Marketing: Neuroscience and Content, Marketing Equations, and More

The Week in Content Marketing: Neuroscience and Content, Marketing Equations, and More

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Curating the best from around the content marketing web. Tip us off to your favorite sources in the comments or via email.

Nerve Damage, Comprehension, and Content: A deep dive into neuroscience and how our brains react to the emotional and rational elements of content. Via Contents Magazine

Content: The New Marketing Equation: An eBook on the required shift for content marketing in company culture, resources, budgets, partners, and strategy. Via Altimeter Group on Slideshare

5 Ways to Know Your Marketing Metrics Don’t Suck: Five unconventional ways to gauge the effectiveness of your marketing efforts. Via Fast Company

A Blueprint for Content Marketing: This infographic shows how inbound marketing works seamlessly with content marketing. Via Smart Insights

Via Altimeter Group

 

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