The Week in Content Marketing: Strategy Checklist, Back-to-School Opportunities, P&G’s Olympics Video, and More

1 minute read

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Curating the best from around the content marketing web. Tip us off to your favorite sources in the comments or via email.

The Big Fat B2B Content Marketing Strategy Checklist: A comprehensive guide to help you quit “shooting from the hip” and build a formalized content marketing strategy. Via Velocity Partners

Seven Tips for Creating Amazing Videos: Helpful takeaways from TMG’s presentation, “The Unbreakable Rules of Video (And a Few You Can Bend),” during the Association Media & Publishing conference earlier this month. Via Engage

Telling Your Story: 5 Rules for Content Marketing: Five key guidelines for providing valuable and informative content that builds relationships with users and yields high rankings in search results. Via Entrepreneur

Back-to-School Shopping Upswing Presents Content Marketing Opportunities for Retailers: Nearly half of the shoppers surveyed in a recent PriceGrabber study reveal they plan to spend more on back-to-school-shopping this year than they did in 2011, and content marketing is an “ideal method of targeting” them. Via Brafton

P&G Replaces Branded Content With Branded Mom: A peek at Proctor & Gamble’s branded video campaign for the 2012 Olympic Games. Via MediaPost

Did we miss something that wowed you this week? Share it in the comments.

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