VIDEO: How Brands Become Publishers, Parts 4 and 5

1 minute read

Upland Admin

"Hire a Journalist" slide from Content Marketeer publisher Toby Murdock's IMS presentationHow do you plan for your new content marketing operation?

In Part 4 of this series, Kapost CEO and Marketeer publisher Toby Murdock takes brands through three key pieces of the planning stage: hiring, mapping, and finding a niche.

Next, in Part 5, he offers advice on how to generate ideas and build an assembly line for content production, which includes listening to the customer and engaging your organization.

View Part 1 and Parts 2 and 3 of the series.

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