Success Story

American Cancer Society

ACS uses SMS text messaging to engage with thousands of donors.

Situation

The American Cancer Society (ACS) is a nationwide community-based voluntary health organization dedicated to eliminating cancer.

Objective

Engage donors and others who want to interact with the organization

Solutions

Upland Mobile Messaging was integrated into the organization’s CRM platform for 300 Relay for Live events.

Results

  • Over 250 local databases created
  • Thousands of members regularly engaged with the organization