The Upland Mobile Messaging Platform

The Industry's Most Powerful Enterprise-grade Mobile Messaging and SMS Platform

Every day, hundreds of organizations use the Upland Mobile Messaging platform to communicate with millions of consumers, patients, employees, supporters, and other stakeholders. Our best-in-class technology is built to support the needs of our customers, from advanced functionality to detailed reporting. We pride ourselves on delivering every message quickly, accurately, and securely.

Smarter Segmentation

Flexible, custom data capture and integrations with CRM systems support more sophisticated messaging. Easily capture the information you need to know about your subscribers with custom profile fields. Use that data to refine your messaging, target relevant groups, and send the most compelling messages to each user. Simple to set up CRM syncs allow you to ensure records are always up to date.

  • Built-in CRM capture, segmentation and personalization
  • Unlimited groups & campaigns
  • Create automated lists & dissect your data
  • Custom profile field creation
  • Out-of-the-Box APIs for dynamic sync with industry-leading CRM platforms

Multimedia Campaigns

Personalization is the key to effective communication. Names are good, but it’s more impressive to remember when someone last made a purchase or know the temperature where they are. Our platform allows you to customize every aspect of your outreach, from language preferences to time zones to MMS capabilities. With our advanced scheduling options, you can also create campaigns that trigger messages based on custom dates, subscriber actions, and more.

  • Multimedia messaging
  • Dynamic Field Insertion API pulls data from any third-party site and inserts it into your messaging
  • Special character & multi-language support
  • Intuitive scheduling options
  • 1-to-1 chat with any subscriber at any time

Subscriber Engagement

We believe that every text message is part of a conversation, not just a notification. Initiate a conversation with any subscriber at any time to answer questions, send resources, or to simply say thank you. Queue inbound messages for response and review, and reply via SMS or email with attachments. Whether it’s a single inquiry or several thousand, our ticketing system ensures everyone gets a response.

  • Inbox categorization & escalation
  • 1-to-1 chat with any subscriber at any time
  • Full conversation log capture
  • Canned responses, agent-only view, and other customer service features

Test Everything, Modify and Repeat

A/B splits and testing let you hone in on the messages and offers that resonate with your audience. Unlimited A/B testing lets you test different variables across multiple channels—just set up a sample group and go. Then send the campaign with the winning variable to the remainder of your list.

Analyze and Obsess Over Your Results

You worked hard on creating interactive campaigns, and you deserve to know exactly how you did. Upland Mobile Messaging’s reporting capabilities enable you to pull custom reports in real-time based on any metric. We can even schedule and stream reports from our system to yours without you needing to do anything.

A Platform That’s Built to Connect

We understand that Upland Mobile Messaging is only one piece of the puzzle. That’s why we’ve made it seamless to integrate with any CRM System, Email Service Provider, Point of Sale System, Reporting/Analytics System or any other application that wants to connect with us. Bring in data to use for segmentation and personalization, or send back updated subscriber profiles.

Communications Platform You Can Trust

Our comprehensive policies, procedures, and technical controls ensure the security and privacy of your information. Using industry standard security and encryption technology, we prevent sensitive data from being observed during transmission across networks. That’s why governments and healthcare organizations around the world trust Upland Mobile Messaging to deliver their messages safely and securely.

Speed and Scale on Demand

Messaging infrastructure matters—the greatest campaigns succeed or fail on the last mile of delivery. With geo-redundant data centers and 10+ operator connections, our messaging backbone has more carrier connections, higher throughput, and greater scale efficiencies than any other, in the US and globally. We support your growth and we’ll grow with you.

Enterprise-Grade Technology

Our platform is built on open source technology that can scale up on demand with maximum availability to meet our customer volume needs.

  • Built on open source stack
  • Scalable architecture
  • High availability
  • 24×7 system monitoring
  • 24×7 short code monitoring

Want to see Upland Mobile Messaging's Automated Personalization In Action? Text "Demo" to 662266