Success Stories
MillerCoors
MillerCoors
Blue Moon geo-fencing campaign at 28 airports led to thousands of entries.
Situation
Blue Moon wanted to be top of mind with consumers on the go.
Objective
Target travelers
Provide a way for Blue Moon fans to stay in touch with their favorite beer
Increase sales of Blue Moon beers
Solutions
- Airport travelers were encouraged to opt-into Blue Moon’s mobile marketing program
- Subsequently, when consumers arrive at an airport, they receive a message telling them which restaurants serve Blue Moon beer
Results
Thousands of entries
More resources
More resources
Success Stories
LabVantage Solutions builds a scalable, trusted knowledge foundation with RightAnswers
LabVantage Solutions builds a scalable, trusted knowledge foundation with RightAnswers
LabVantage centralized fragmented expertise into one governed source of truth—and built the trusted knowledge foundation their AI strategy depends on.
Success Stories
How Immediate Media Co. gave BBC Good Food consumers a personalized email experience
How Immediate Media Co. gave BBC Good Food consumers a personalized email experience
Success Stories