Success Story


Blue Moon geo-fencing campaign at 28 airports led to thousands of entries.


Blue Moon wanted to be top of mind with consumers on the go.


Target travelers

Provide a way for Blue Moon fans to stay in touch with their favorite beer
Increase sales of Blue Moon beers


  • Airport travelers were encouraged to opt-into Blue Moon’s mobile marketing program
  • Subsequently, when consumers arrive at an airport, they receive a message telling them which restaurants serve Blue Moon beer


Thousands of entries

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