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Forrester Now Tech: Mobile Engagement Automation (MEA), Q2 2020 Report
Forrester’s Overview Of 25 Mobile Engagement Automation Providers
Mobile engagement automation (MEA) solutions enable you to engage proactively with your mobile audience at every step of the customer journey. But to find the right MEA vendor, you need to do your homework first. How do you choose the vendor that best fits your market, audience, and goals?
Forrester’s Now Tech: Mobile Engagement Automation, Q2 2020 report provides an overview of MEA vendors across four message format segments: SMS, email, push, and niche (web messaging, in-app messaging, or in-app inbox). With the insights in this report, you can make more informed vendor decisions, helping ensure that you select the technology partner that best fits your needs.
Get the report to learn:
- How MEA can help you transform your mobile engagement
- What you should consider when shortlisting vendors
- How to evaluate potential vendors based on industry, customer expectations, and your martech needs – both now and in the future
“The proliferation of smartphones has created opportunities for marketers and consumers alike. Marketers can reach consumers on their most frequently used devices; consumers can receive timely and contextually relevant messages from brands. MEA is one of the underlying technologies that enables B2C marketers to capitalize on this opportunity.”
– Forrester’s Now Tech: Mobile Engagement Automation, Q2 2020