When it comes to connecting with your customers, you know there’s no channel quite like email. But you also know that email comes with its challenges. From deliverability to design, email poses unique hurdles that often prevent marketers from effectively driving marketing ROI.
Upland CXM recently partnered with MarketingProfs to present “Why Email is Key to Marketing ROI,” a webinar jam-packed with tips to help you tackle your toughest email challenges and unlock the full potential of email.
Miss the webinar? We’ve got the top takeaways here. Keep reading to get 5 quick tips for boosting your ROI (return on inbox).
1) Grab subscribers’ attention with your subject line and “from” name.
In a crowded inbox, marketers must make the most of subject lines and “from” names to stand out. Instead of focusing on subject line length, turn your attention to crafting contextual, sophisticated subjects that resonate with your audience. Use your “from” name to provide context – this often-overlooked part of email marketing plays the biggest role in whether your subscribers open or ignore your emails.
2) Optimize emails for your mobile audience.
Your audience is mobile; your email should be too. Make sure your email template is designed with mobile devices in mind. Single-column, scrollable email templates are easy on your mobile audience’s eyes, allowing them to read your email with ease on any device. When subscribers know to expect a clean, easy-to-read email, they’ll be more likely to keep opening your emails.
3) Use your website to grow your email list organically – and effectively.
The larger your engaged email audience, the more value you can drive with every email send. Make sure your website has an easy way to convert your passing site visitors into email subscribers. A few ways to drive email subscriptions include:
- Dedicated opt-in pages
- Opt-in units on your homepage
- Subscription forms in your site’s navigation bar
- Inline opt-ins within your content
- Sliding units that pop out from the side of your page
4) Reach your maximum email audience with deliverability best practices.
Email is a channel that connects you directly with your subscribers, but only if your email actually arrives in the inbox. Email authentication is a critical deliverability best practice that can ease your path to the inbox. Authentication protocols include SPF (Sender Policy Framework), DKIM (Domain-keys Identified Mail), and DMARC (Domain-based Message Authentication, Reporting & Conformance).
5) Coordinate your email efforts with your other marketing channels.
Email marketing works best when it’s part of a broader multichannel strategy. Craft email messaging that complements your messaging on other channels. Keep track of what content engages your email audience, then use this data to retarget them on other channels. Create audience segments based on email engagement to deliver personalized content to your app users. The possibilities are endless, but they all start with email.
Ready to maximize your email ROI?! Watch the on-demand webinar now for more tips and best practices.