The Anatomy of a Great Customer Experience
Learn more about the mismatch between companies and customers.
How our memory shapes the way we view our experiences…
If you look at the mission statements and ‘About Us’ pages for most companies, they’re almost certainly going to include something about ‘great customer service’, ‘exceeding expectations’ or ‘delivering excellence’.
This probably isn’t a surprise to you. After all, more companies than ever before are claiming to be customer focused.
But there is a mismatch between companies and customers. While 80% of companies believe that they deliver a “superior experience” to their customers, only 8% of customers agree.
Download our eBook to find out:
- How this mismatch has happened
- How one touchpoint can undermine a whole customer experience
- The difference between the ‘Remembering Self’ and the ‘Experiencing Self’
- What defines a customer experience story
- Three tactics you can use to build customer experiences with memories in mind
Download
All fields are requiredMore resources
Using SMS for Nonprofit Fundraising
Your step-by-step guide for effective SMS fundraising
Streamlining Healthcare Communication
Embracing cloud-based fax solutions for enhanced efficiency, compliance, and support.
Lessons learned from our customers about IT cost management
Managing an IT budget is more complicated than just keeping costs low. To stay competitive, you need to know how to cut costs and where to invest. Get practical tips on IT cost management here.