Remember the old joke, what are the three most important things in real estate (Answer: location, location, location)?

Well, the answer in customer service would be customer engagement. Last week we attended the CRM Evolution conference in New York City, and we can safely say that that was the mantra of the event.

Other topics discussed were the importance of mobile, social and breaking down internal silos – but again, all for the purpose of increasing your customer engagement.

Honestly, it’s always been about the customer. Customer satisfaction was and will continue to be a crucial element in a company’s success. In fact, RightAnswers stated goal has always been to provide remarkable customer experiences through knowledge. But the widespread use of social media has made the importance of customer-centric actions more apparent to more people.

DestinationCRM, the organizers of the event, did a good recap. Read their top 10 takeaways of CRM Evolution.

Author: Veronica Matheison