We have seen the impact that corporate culture has on an organization. Our clients who adopt a “knowledge culture” achieve remarkable results – not only in their customer service and satisfaction, but also in terms of overall productivity and employee retention.
This eye-opening article in the Harvard Business Review demystifies corporate culture and explains the science behind it.
Why is corporate culture important? Because the companies with the most motivated employees (think Southwest Airlines, Virgin and Trader Joe’s) have the highest customer satisfaction, which translates into higher profitability. In other words, the level of employee engagement predicts a company’s financial performance, and not the other way around.
That’s where the science of corporate culture comes in. The study defines good and bad motivators and how to measure them (the article links to a “total motivation” calculator that you can use).
Additionally, the article outlines steps you can take to establish a high-performing culture at your organization. Read the article to get the tips.
Author: Simon Yelsky