blue yonder

Activate the most effective customer references at the right time to drive differentiation and close deals faster.

Access & Manage

Manage your customer references and assets in one central library. Give your organization access to customer advocates while protecting relationships and preventing overuse.

Activate & Engage

Activate the most effective references at the right time in the buying process by engaging customers based on their interests. Share content in context with customizable microsites.

Track & Measure

Connect customer references and marketing content to revenue influenced. Receive real-time alerts when buyers engage with content, so sales can follow-up at the optimal time.

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A Comprehensive, Intuitive Customer Reference Solution

Close More Deals Faster with Trusted Customer Voices

RO Innovation empowers revenue teams to create, deploy, manage, and measure targeted customer reference and marketing content, so they can win more deals faster. Users can access RO Innovation from leading CRMs, such as Salesforce and Microsoft Dynamics, or directly via an intuitive standalone interface.

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