Customer Advocacy

Prove Customer Advocacy’s Return on Investment

Today, happy customers are more important than ever in driving revenue for your company. RO Innovation helps you maximize the value and impact of your customer advocates. With RO Innovation you will be able to:

  • Automate admin tasks and workflows for reference requests, nominations, and rewards
  • Leverage a centralized, scalable reference solution that is highly adopted by sales
  • Secure greater buy-in to your customer reference program
  • Prove the ROI of your program and the revenue influenced by reference activities
  • Increase your bandwidth so you can focus more on building customer relationships
  • Activate and leverage your customers’ voices in all sales and marketing activities

Activate Customer Advocates

RO Innovation puts targeted customer proof points, relevant content, customer intelligence, and sales coaching and guidance into sellers’ hands at the right time and right stage of the buyer’s journey. All the while, RO Innovation provides data and analytics to prove the impact of your customer reference program.

Achieve Corporate Goals

Whether you are charged with fueling company growth via brand advocates, accelerating sales pipelines, improving marketing initiatives, optimizing your customer marketing program, or building a deeper bench of customer relationships, RO Innovation can help you achieve your goals.

  • Automate Workflows

    Automate reference request, nomination, and reward workflows so you can spend more time building customer relationships.

  • Centralize Content

    Store all approved marketing content and customer proof points in a single, central location. Always share, current authorized assets.

  • Prove Your Value

    Metrics and reports enable you to demonstrate your team’s progress and the impact of your program on deals closed and revenue secured.

  • Increase Adoption

    With more self-service resources and guidance at their fingertips, sales and marketing can work faster and more efficiently.

  • Secure Buy-In

    RO Innovation helps elevate you as an internal hero by creating an environment that fosters greater collaboration and productivity among marketing, sales, and customer reference program teams.

  • Scale Your Program

    Whether you are just starting out with a manual spreadsheet, or have an enterprise-wide program, RO Innovation is built to serve your needs. Our experts can also guide you as you grow and change.

Prevent Customer Burnout & Reference Fatigue

RO Innovation is an end-to-end customer advocacy solution, built with everyday users in mind. The solution puts targeted references, applicable marketing content, customer intelligence, and sales coaching materials in the hands of sellers at the right time in the buyer’s journey. All the while, real-time data and analytics help prove your team’s effectiveness and impact on revenue.

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Ready to Take Your Customer Reference Program to a New Level?