Ultimate Guide to Dreamforce 2023 – Altify Edition

8 minute read

Are you attending Dreamforce 2023 

If you’re reading this, chances are you will be there.  

Whether you are exhibiting at a booth, or simply attending the conference, there are a bevy of options for you when it comes to hotels, places to eat nearby, as well as things to do both at the show, after the show, and in the city that’s so wonderful it led the late and great Tony Bennet to leave his heart there.  

Take it from us – we know San Francisco well – we’ll give you the insider’s perspective on the city, what’s nearby the event, and some unique opportunities to explore the latest and greatest innovations from Upland Altify. 

When and Where is Dreamforce 2023 Being Held? 

Dreamforce 2023 will be held from September 12-14, 2023 in the Moscone Center in San Francisco, CA. San Francisco is in fact where Dreamforce has been hosted since 2003, and it also happens to be home to the company’s headquarters. So while not much will change on that front, this year’s event promises to focus very heavily on the impact of AI on sales. Undoubtedly it will be quite unique from previous conferences. 

Salesforce Dreamforce 2023 Speaking Sessions, Agenda, and an Emphasis on AI

Dreamforce 2023

AI is the trend of Dreamforce 2023, and Salesforce is marketing the event as an AI event, using the slogan: “Join the brightest minds shaping our future at the largest and most magical AI event ever.”

This is especially exciting for us as Altify will be a continued part of that AI story, thanks to our recently announced invitation into the generative AI partner program. There will be opportunities to learn more about our future AI roadmap during partner speaking sessions at the event, and how Altify will partner with Salesforce to deliver powerful generative AI capabilities to sellers.  

You can bet there’s going to be a lot of discussion on Generative AI. To prep you, take a look at our guide to generative AI for sales, which includes an intro to Sales GPT from Salesforce. You can also join us for one of our speaking sessions at Dreamforce, entitled “Extend the Power of Salesforce with Partners and AI.”

Learn more about the session via Salesforce.

During the session, join the product team and an expert panel to learn how partners supercharge growth and help you innovate faster across your AI, data, and CRM. 

This session will run twice, on September 12th at 1:30pm, and then once again on September 13th at 1:00pm. Don’t miss out!

Dreamforce 2023 Happy Hour – Where Cocktails, Conversations, and Account Planning Mix 

Dreamforce 2023

For those passionate about account planning in Salesforce, the Upland Altify Happy Hour Networking event is the perfect opportunity to dive headfirst into account planning in the new world of artificial intelligence, augmented intelligence, and digital transformation.  

Located at the Sens with stunning views of the historic Ferry Building, Embarcadero Plaza, and Bay Bridge, after a busy day, this is the best spot to start the evening on September 12. Enjoy and unwind with other leaders over cocktails, hors d’oeuvres, and great conversations. 

Top executives from both Upland and Salesforce will be in attendance. While we’re excited to see everyone there, the event does have limited availability, so you will have to reserve a spot to be able to join. That can be done via the following link.  

For a deeper look at Altify, one-on-one meetings are your best bet 

Speaking of the iconic Salesforce Tower, ever wanted to have a business meeting there? Well, now you can! Altify is happy to welcome you for a one-on-one meeting to discuss how Altify can help you achieve your business goals, build better relationships, and grow revenue in an increasingly competitive market.  

Conference rooms will be available Tuesday September 12th from 9 am – 12 pm PT and on Wednesday September 13th from 12:00 pm – 4:00 pm PT. Contact us to reserve your session. Spots will be available on a first come, first served basis.

Is SOMA Safe? 

Many people don’t know that San Francisco itself is made up of a collection of neighborhoods, each one quite distinct and unique. Moscone Center is located in the SOMA (or South of Market Street) neighborhood. SOMA has become one of San Francisco’s most important neighborhoods, boasting a strong financial district, and a gathering space for the arts and culture. 

Due to some negative publicity and an obvious homelessness problem, people tend to overstate public safety concerns in San Francisco. However, SOMA is a relatively safe area in the city, meaning you should keep your wits about you and take precautions as you would in any city. Walking to the conference and back, however, shouldn’t be an issue, especially during daylight hours.  

One helpful tip with dealing with people on the street in San Fracisco in general is to avoid physical contact, and don’t take anything from anyone. People will often offer you something, so they have an excuse to follow you around and ask for money. 

What is there to do nearby Dreamforce 2023? 

We’ll be getting into some of the highlights of the conference soon, but before that, you might like to know what some of the top things to do in the area are. As mentioned, SOMA itself has a variety of entertainment and cultural options, including the iconic Salesforce Tower. One of the top things to do in SOMA is to take a break from the busyness of the conference and stop by the Matreon Shopping Mall or have a seat at the Yerba Buena Gardens and take in the scenery. 

If you are visiting for a longer stay and have extra time to kill, the Musuem of Modern Art makes for an excellent visit nearby.  

Things to do further away from Dreamforce 2023 

Of course, San Francisco has much to offer, and one of the benefits of being in SOMA (or an adjacent neighborhood) is the proximity to even more iconic locations. We couldn’t think of a better location for Dreamforce 2023, as it’s not far from top spots like the idyllic Union Square, with all its incredible eating options and fantastic shopping. Other top attractions you would want to add to your itinerary if you are going to be in San Franisco for a while are the Ferry Building, Fisherman’s Wharf, and Chinatown. 

Dreamforce Adjacent Events 

While there are many potential side events you can and should consider during your stay, we’d like to suggest our two events that are especially a good fit for sales leaders looking to a) network with others who are best in the business in a more intimate setting or b) looking to get an inside look at the latest innovations from Altify, including Altify Insights.

These events are great because while Dreamforce is exciting, it can also be a little overwhelming. While it offers a little something for everyone, you can go deeper on specific areas that are of more interest to your unique business challenges by picking from a plethora of side events.  

Altify is hosting two major side-events including one-on-one meetings with Altify experts, and the much-anticipated Dreamforce 2023 Happy Hour.  

Dreamforce 2023 Agenda  

While the show will undoubtedly be impacted by discussions around AI, here’s a high-level view of the agenda of Dreamforce 2023 beyond the countless speaking sessions you can join: 

  • Main keynote: The main keynote is the perfect place to hear all about the latest and greatest Salesforce announcements. Again, AI will undoubtedly be a core theme here, so be ready for that! 
  • Dreamfest: Did you know that there’s a big party at Dreamforce? That’s right! Get ready for Dreamfest, happening at Salesforce Park and headlined by none other than the Foo Fighters! 
  • True to the Core: Have any burning questions on your hearts for Salesforce execs? Excited about Sales GPT and wondering how it will impact your organization? Here’s your chance to ask! 
  • High-profile interviews: You can also expect to see some legendary speakers at Dreamforce. See a list of them below. 

For more info, checkout this high-level guide to Dreamforce’s biggest events.  

Who are the big names speaking at Dreamforce 2023? 

Speaking of AI – Sam Altman, the doomsday prepping CEO of OpenAI (the creator of ChatGPT), will be speaking at the event. A major draw for any tech nerd or AI enthusiast – you can bet! 

Dreamforce will also be hosting a slew of other prominent names, including Ayana Howard, Matthew McConaughey, and Dr. Jane Goodall! 

Whether it’s excitement to explore San Francisco during your free time, a keen interest in the future of AI, or an enthusiasm for Salesforce’s intricate ecosystem of partners and technologies to enrich your sales processes, there’s something for everyone at Dreamforce 2023. We hope to see you there! 

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