Book
See what happens when sellers prioritize relationships
Successful account planning helps you connect with the right people and get them on your side.
People buy from people. But what is the mistake sellers most often make? Getting single-threaded in an account, relying on only one relationship with an influential person while forgetting the single vital truth of modern B2B sales: big purchasing decisions are always made in a group.
Connect the dots within your accounts by building a wide network of support and insights into your buyers’ business drivers.
