How to move from a transactional mindset to long-term sustainable sales growth

Transform transactional deal makers into builders of mutually beneficial relationships.

So many initiatives are started only to be abandoned later on. How can you ensure that your attempt to bring lasting change with account planning isn’t doomed to failure? In this chapter, explore how to implement account planning processes that stand the test of time and drive revenue growth. Sales leader, Eric Chapman did this by turning inward, and investing in change management from the start and finish.

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