How to move from a transactional mindset to long-term sustainable sales growth
How to move from a transactional mindset to long-term sustainable sales growth
Transform transactional deal makers into builders of mutually beneficial relationships.
So many initiatives are started only to be abandoned later on. How can you ensure that your attempt to bring lasting change with account planning isn’t doomed to failure? In this chapter, explore how to implement account planning processes that stand the test of time and drive revenue growth. Sales leader, Eric Chapman did this by turning inward, and investing in change management from the start and finish.
Get the full story on Introducing account planning and getting it to stick.
This is just an excerpt chapter from our book “Not Just Another Vendor.” Get the full collection of account planning stories where top sales leaders share real experiences and best practices to revenue growth success.
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