How to implement an account planning discipline in your organization

Account planning is about driving the biggest possible ROI from the activity of your sellers.” – Eddie Pyrtle. But how do you ensure that your sellers instill account planning best practices that will lead to reliable, long-term revenue growth? The key lies in getting buy-in at every level of the organization. In this chapter, learn how Eddie Pyrtle created lasting impact and drove revenue in key accounts by leading with purpose, setting goals, and committing to the “journey” of account planning.