Account planning is about driving the biggest possible ROI from the activity of your sellers.” – Eddie Pyrtle. But how do you ensure that your sellers instill account planning best practices that will lead to reliable, long-term revenue growth? The key lies in getting buy-in at every level of the organization. In this chapter, learn how Eddie Pyrtle created lasting impact and drove revenue in key accounts by leading with purpose, setting goals, and committing to the “journey” of account planning.

This is just an excerpt chapter from our book “Not Just Another Vendor.” Get the full collection of account planning stories where top sales leaders share real experiences and best practices to revenue growth success.
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