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Map your customer’s priorities and position yourself to deliver the right solution
Lead your team to prioritize account insights to connect your solutions to the customer's business problems.
Customers buy outcomes.
They aren’t in the market for products or services; they aren’t buying just to buy. They’re on a mission to solve a problem, fill a gap, or capitalize on an opportunity. Closing a coveted deal is as easy or difficult as knowing what those problems are. In this chapter, learn about the importance of understanding your customer and how it can make or break a deal.
Take a glimpse into how to create an insight-driven sales culture to boost trust and revenue.
