Strategic account planning approaches that drive success today aren’t unique to any particular industry or business size. The foundational principles that move the needle are ones familiar to any sales leader: relationships and insights.

With a relationship-first mindset, goals aren’t exclusively financial. A win might mean gaining access to new people in an account or developing a deeper understanding of a customer’s biggest priorities.

Download the eBook to learn more about how you can leverage your understanding of people and problems to drive impact.