Peer-to-peer sales references establish trust with prospective customers, helping sellers speed up sales cycles and win more deals faster. When a prospect asks to talk with a sales reference, it shouldn’t set off a mad dash to track someone down. A large, diverse reference pool is the answer. And we can help you build one.

In this eBook, we’ll explore the following topics:

• How sales references win deals
• Aim for quality and diversity
• How sellers really get references
• It’s time to get targeted sales references
• What to look for in a sales reference app
• References on-demand is a power play