Press Release

Altify Combines Human and Machine Intelligence in Altify Max, the World’s First Augmented Intelligence Sales Platform

Altify, Previously The TAS Group, Also Announced Company Evolution Today

Altify, Previously The TAS Group, Also Announced Company Evolution Today

DUBLIN and SEATTLE — Apr 13, 2016 — Altify, the global leader in sales transformation, today announced the launch of Altify Max, the Augmented Intelligence Sales Platform. Altify Max gives enterprise B2B sales teams real-time insights and sales coaching, based on its embedded sales knowledge and contextual insight engine.

The company also today announced its evolution from The TAS Group to Altify to reflect a higher standard of customer-first selling.

Altify Max is integrated across the complete Altify Platform, encompassing account management, opportunity management and sales performance management. Altify Max monitors what is happening in the opportunity, the account, the pipeline and the forecast, assesses the impact and notifies the salesperson with the prescribed best next action to take. Altify Max has 30 years of deep sales knowledge and insights built into the software, and customers can extend and customize the knowledge with their own insights. This real-time coaching solution makes sales teams exponentially more effective for greater sales results.

“It’s incredibly exciting to see software solutions evolving to reach the deep knowledge and insights that it would normally take a skilled worker a career to acquire,” said Miles Austin of “It’s great to see this solution so accessible, too, with coaching and insights right on your phone. This type of augmented intelligence, which does more than just automate tasks or make information accessible, but truly enhances capabilities and helps humans work better, is where the future of enterprise technology is headed.”

“Altify Max is a really powerful extension of the benefits that we already get from the Altify Platform,” said Jeff Quade, chief sales officer of Global Experience Specialists. “The insights and built-in knowledge are what sets it apart from other approaches. When Altify Max monitors everything for me and notifies the team with insight, they get better and I get more time to help them.”

How Altify Max Works

Altify Max combines the deep muscle memory of a million sales engagements, knowledge of the world’s best sales methodologies and insights from each individual business to create instant, real-time recommendations about how to progress each opportunity. It empowers salespeople with the information and guidance they need to be more effective and serve customers better.

Leveraging the data in Salesforce CRM, Altify Max adds specific sales domain expertise, identifies key Insight Signals and the time-sensitive indicators of the health of a sales opportunity or customer account. Altify Max assesses the impact of events as they occur and notifies and coaches the salesperson on the next best action to take.

Altify Max comes with more than 30 years of sales knowledge built-in, and can be extended to include insights specific to each organization and its customers. It constantly monitors for new, relevant pieces of data and insights, and delivers them instantly, with context.

“Altify’s ongoing mission is to help salespeople provide more value for their customers and become true business partners,” said Donal Daly, CEO of Altify. “We have always embedded knowledge, insight and context into the applications on the Altify Platform, but what makes Altify Max so exciting is that we have poured a lot more knowledge into the system, added contextual notifications and given our customers the capability to add their own knowledge and insights. This is really augmented intelligence for everyone who uses Salesforce. It is the perfect platform to enable companies to take their sales organizations to a higher level of performance and professionalism.”

The Benefits of the Platform for Salespeople and Their Customers

Key benefits of the Altify Max platform include:

  • Increased Engagement and Effectiveness: Sales teams using Altify Max become more proficient and are able to work more productively for greater sales results.
  • Real-Time Notification of Vulnerabilities: Because Altify Max instantly identifies warning signs, salespeople can mitigate risk earlier in the sales process.
  • Real-time Sales Coaching: Altify Max was developed with more than 30 years of deep sales knowledge and packaged as a set of ‘business rules’ or insights that can help guide salespeople as they are working their sales opportunities or their accounts.
  • Personalization Capabilities: Any organization can make Altify Max work for its unique business by customizing or extending the supplied knowledge and insights.

Altify also today announced Altify Knowledge – a knowledge and research resource for its customers and the broader sales community. Altify Knowledge published the Altify Buyer/Seller Value Index 2016, a first-of-its-kind research study of 1,245 buyers and sellers across 66 countries. Altify Buyer/Seller Value Index 2016 uncovers the truth about the gaps between buyers and sellers, when buyers engage sellers, the costs incurred by both parties, and the opportunity to create greater mutual value.

Connect with Altify:

Twitter (@AltifyInc)
The Altify Blog

About Altify

For progressive B2B sales organizations, Altify helps sales teams make their customers more successful, so they win the deals that matter, increase wallet share in existing customers and manage overall sales team performance. With applied knowledge and insight we make it easy for your customer to buy from you, making it easy for salespeople, managers and executives to accelerate revenue growth consistently.

Customers include: Autodesk, BMC, BT, GE, HP Enterprise, Johnson Controls, Optum, Salesforce, Virgin Media Business and more.


Press Contact:

Michael Salmassian

BOCA Communications

+1 408-655-0832