Press Release

Altify Launches the 2019 Benchmark Study to Uncover the Key Disruptions to Business and the Strategic Imperatives on Performance

In partnership with leaders in the sales technology industry, the study looks to uncover strategic insights to help companies succeed in 2019

In partnership with leaders in the sales technology industry, the study looks to uncover strategic insights to help companies succeed in 2019

SAN JOSE, USA and DUBLIN, IRELAND — Oct 16, 2018 —
Altify, the pioneer in digital sales transformation software for businesses worldwide, announced the opening of the third annual business performance benchmark study, focusing on the key business trends, company growth drivers and sales best practices from around the world. In partnership with Gainsight, Traction on Demand, Outreach, MapAnything, NewVoiceMedia, Highspot and Brainshark, the goal of the study is to uncover the key disruptions to business and the strategic imperatives that are top of mind for business leaders for 2019, providing a glimpse into the future. Last year, 422 respondents across 12 different industry sectors took part in the 2018 Business Performance Benchmark Study.

Aligning the entire team around the customer:

Customer Retention was the primary business goal in 2018 as 87 percent of respondents said it was their organization’s number one priority. The 2019 Business Performance Benchmark Study builds on previous work which last year found 64% of enterprise sales teams are ineffective at maximizing revenue in key accounts – negatively impacting forecast accuracy, revenue retention and sales velocity. 34% of companies reported that they were not effective at uncovering and understanding their customer’s business problems. The 2018 Study also highlighted the growth in Artificial Intelligence (AI) and Digital Transformation.

Comments on the news:

“Navigating digital disruption and accelerating sales velocity by better understanding your customers’ needs is critical for executives in all industries,” commented Anthony Reynolds, CEO at Altify. “Our goal with the 2019 Business Performance Benchmark Study is to uncover insights to enable revenue growth and improved sales performance in 2019.”

“We believe Customer Success is at the heart of revenue growth and business performance for subscription companies,” said Nick Mehta, CEO at Gainsight. “We are proud to partner with Altify on this research to help shine a light on how businesses can compete in 2019 by putting the customer at the center of how they work.”

“Outreach is on a mission to change the way companies engage with their customers throughout their lifecycle. Partnering with Altify on the Business Performance Benchmark will help us to understand the key business disruptions, and revenue growth drivers organizations will face in 2019. With these insights we can help our customers navigate their way to success,” said Max Altschuler, VP Marketing at Outreach.

The 2019 Study will further explore and uncover best practices in sales, marketing and strategy to provide actionable insights to improve sales velocity and drive business performance such as:

How to participate in the study

Please click here to participate in the 2019 Business Performance Benchmark study or go to for more information and a link to the study.

The 2019 Business Performance Benchmark Study is open for responses until December 1st 2018, and only takes 10 minutes to complete. Participants will receive a copy of the study findings and a review of the results early in January 2019.

In consideration of their time, all participants who complete the survey will be entered into a draw to win one of five Apple Watches, and will also be provided a choice 3 Amazon #1 Bestsellers: Digital Sales Transformation in a Customer First World; Tomorrow Today: How AI Impacts How We Work, Live and Think; and Account Planning in Salesforce – written by Donal Daly, founder and Chairman of Altify.

For more information about the Altify Platform, visit or connect via social media:

Twitter (@AltifyInc)
The Altify Blog

About Altify

Altify is the digital sales transformation software company, helping sales teams win the opportunities that matter, grow revenue in their key accounts and improve sales execution with guided selling. Built natively on the Salesforce platform, Altify helps salespeople, sales leaders and executives achieve sustained revenue growth and sales success. Altify customers include: Autodesk, Bell Canada, BT, GE, Honeywell, HP Enterprise, Johnson Controls, UnitedHealthcare, Optum, Salesforce and Software AG. Find out more at

Media Contacts:

Positive Marketing for Altify
Elliot Harrison, Jamael Kudratt
(0)203 637 0632

TGPR for Altify
Kevin Wolf
(650) 483-1552