4 Steps to Account Planning Beyond Key Accounts

Did you know that analysts estimate 70-80% of the average company’s annual revenue is now from existing customers? With that in mind, how is your company approaching account planning beyond just enterprise or named accounts?

Account planning, if used correctly, helps you increase your revenue share by uncovering new opportunities and allows your whole team to impact every part of the customer experience.

Watch Travis Hill, Managing Director and Strategic Consultant at Upland Software, engage in a thought leadership discussion with Jason Cooper, Head of Sales at Johnson Controls, and Eric Chapman, VP of Sales Operations and Enablement at Hexagon. as he engages in a thought leadership discussion with Mark Carrigan, Senior VP at Hexagon, Eric Chapman, VP of Sales Operations and Enablement at Hexagon, and Jason Cooper, Head of Sales at Johnson Controls.

Obtain practical advice on real account planning challenges and successes and learn how to tailor the right approach for your business.

Get a hold of this discussion on-demand where our guest speakers reveal:

• Best practices on how you can optimize your approach.
• Shifts in mindsets that can make account planning easier.
• Enhanced enablement scale & support in today’s market place.
• Operationalize account planning with software tools.