Account Planning is an essential part of any high-performing sales organization. It’s about finding and maximizing revenue opportunities in your existing and target key accounts to drive revenue growth. Imagine the impact on revenue, if every salesperson was actively unlocking new revenue opportunities in customer accounts.
What You’ll Learn:
- Gains a better understanding of customers and their challenges
- Involves customers in the account planning process
- Defines and measures success
- Identifying pockets of success to improve adoption
- How to establish an effective cadence for account planning exercises
- The importance of cross-functional collaboration
- Tips for balancing short-term pressures with long-term vision
