Webinar On-demand

Best Practices in Account Management – Grow Revenue in Key Accounts with Merkle

Learn how to drive improvements in your account management process to increase your win rates and revenue.

Account Planning is an essential part of any high-performing sales organization. It’s about finding new potential opportunities in your accounts. Recent research (Altify’s Account Planning Book of Evidence) suggests Account Planning delivers dramatic results:

  • 60% win rate improvement in existing accounts
  • 26% shorter sales cycle
  • 14% greater deal size
  • 55% better customer loyalty

Watch our on-demand webinar featuring Cathy Griffin, Associate Director, Sales Enablement from Merkle and Áine Denn, Co-Founder & EVP of Altify to learn how Merkle uses Altify’s Account Management to:

  • Identify white space for cross-selling and upsell opportunities
  • Access key players to accelerate the sales cycle
  • Implement a consistent methodology
  • Accurately measure revenue targets and pipeline goals

Learn how to drive improvements in your account management process to increase your win rates and revenue.

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