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Best Practices in Account Management – Grow Revenue in Key Accounts with Merkle
Account Planning is an essential part of any high-performing sales organization. It’s about finding new potential opportunities in your accounts. Recent research (Altify’s Account Planning Book of Evidence) suggests Account Planning delivers dramatic results:
- 60% win rate improvement in existing accounts
- 26% shorter sales cycle
- 14% greater deal size
- 55% better customer loyalty
Watch our on-demand webinar featuring Cathy Griffin, Associate Director, Sales Enablement from Merkle and Áine Denn, Co-Founder & EVP of Altify to learn how Merkle uses Altify’s Account Management to:
- Identify white space for cross-selling and upsell opportunities
- Access key players to accelerate the sales cycle
- Implement a consistent methodology
- Accurately measure revenue targets and pipeline goals
Learn how to drive improvements in your account management process to increase your win rates and revenue.