99% of UK sales proposal and RFP managers say automation speeds up the RFP process and helps win deals

January 24, 2018 4 minute read

Team Qvidian

According to the Qvidian survey, 41% say it has sped up RFPs by at least 50% and more than a third said that their win rate has substantially improved since implementing the software

WHITELY, HAMPSHIRE. – May 17, 2017 – Qvidian, the leader in proposal automation software, today unveiled findings from its research report, “2017 Proposal Automation Market Pulse.” The report details the data findings from an independent survey recently commissioned by Qvidian that examines the business challenges that UK based proposal and RFP writers and sales management face during the proposal and RFP development process, and if and how they use automation software and collaborate with colleagues.

Proposal automation software doesn’t just impact document completion time; it’s helping companies win deals. More than a third of respondents said that their win rate has substantially improved since they’ve automated their RFP process, with more than half finding the win rate has improved at least moderately. Respondents cited the top benefits associated with automating the proposal and RFP process as its ability to deliver valuable data insights and analytics on the process, alongside substantially reducing the time required to complete the documents.

The research also found that 30 percent of respondents feel that the RFP and proposal turnaround time has tightened in the past year. To help mitigate that challenge, nearly 60 percent of respondents use proposal automation software within their organisations. Within this group of users, 41 percent have found that their usage of the software has sped up the RFP and proposal process by at least 50 percent.

“Achieving great proposal and RFP win rates all hinges on the delivery of the proposal or RFP, in terms of both the speed of the delivery and the execution of content,” said Lewis Miller, CEO and president, Qvidian. “Addressing the pain points that teams face in the proposal and RFP process can have a substantial impact on the win rates that these teams achieve, as our recent research shows. The adoption of proposal automation software such as Qvidian’s, and the data insights that it offers, is clearly revolutionizing working practises that have a measurable impact on the bottom line.”

Key findings broken down per topic from respondents include:

Data insights

  • 88 percent of respondents use data insights from their proposal automation software to inform their internal processes and strategies
  • 52 percent of respondents are using – and finding value in – tracking the time it takes to create proposals and RFPs
  • 47 percent of respondents consider win/loss data from previous efforts at least most of the time when determining whether or not to bid on a specific RFP or proposal

Sales vs. RFP writers

  • 32 percent of respondents in sales departments described version control as at least somewhat challenging, while 49 percent of RFP and proposal writers described it the same way
  • Receiving content on time was the top pain point cited by sales respondents and RFP and proposal team members followed by getting approval, as cited by both parties.


  • 68 percent of respondents typically work with at least four other people on a single RFP or proposal
  • 87 percent of respondents rely mostly on email to collaborate with team members in different office locations
  • 73 percent of respondents collaborate on RFPs and proposals with employees in a different office or remote location
  • 69 percent of respondents said that it can be challenging or very challenging to meet compliance requirements with cross-office collaboration

The research also found that proposal and RFP writing – which is sometimes viewed as a stepping stone to other careers – has become a rewarding, long-term career for many. In fact, 30 percent of proposal and RFP team member respondents have worked in the proposal and RFP writing field for six to 10 years, and 21 percent have worked in the field for more than ten years. Given the rise of proposal automation software, this is not surprising, as it handles the more traditionally manually aspects of the job – freeing up writers to be more thoughtful and creative with their documents.

Research Methodology

As commissioned by Qvidian, Berg Research surveyed 252 respondents from UK companies with 500 or more employees. Respondents work on proposal and RFP writing teams, or in sales operations, management or enablement.

About Qvidian

Qvidian is the premier provider of cloud-based RFP and Proposal automation software, helping more than 1,000 companies worldwide and 200,000 users win more business with better processes, improved productivity and more effective sales documents. Qvidian offers the only proposal automation solution fit for an enterprise, offering security, compliance and simplicity at scale. Passionate about helping clients build persuasive sales content and win more business, Qvidian also offers expert advisory services and community building opportunities to its global client base. To learn more about Qvidian visit www.Qvidian.com and connect with us on Twitter and LinkedIn.


Scott Lunn,
01252 727 313 ext 232

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