This week, Upland’s Salesforce-native account planning tool, Altify, launched its new book, Not Just Another Vendor. The book features several interviews with sales leaders from global organizations that have been highly successful with account planning and breaks down what they are doing differently. Readers can expect to gain insight into how to use account planning to increase short and long-term pipeline, win new business, and grow and defend revenue in existing accounts.

You’ll be guided on how to become a trusted advisor to your customers, and not just another vendor, in just three parts:

• Part One: How account planning can transform your relationships and grow pipeline.
• Part Two:  Prepare to conquer the fear of account planning and go into it with confidence.
• Part Three: A break down everything you’ll need to construct your own approach tailored to your business.

Download a copy of Not Just Another Vendor here.

For a peak into what’s included in the book read Forget the Ferrari- Earn Trusted Advisor Status Instead.

Whether you’re new to account-based selling or looking to optimize your current approach, our latest webinar provides valuable insights to help you succeed in today’s challenging sales landscape. Watch here.

To learn more about Altify visit, https://uplandsoftware.com/altify/