Industry-Leading Lifecycle Marketing Features
Industry-Leading Lifecycle Marketing Features
On the hunt for a new lifecycle and email marketing solution? Look no further than Adestra, complete with an automated journey builder, advanced segmentation, personal delivery time capabilities, and more.
Advanced Segmentation with Audiences
Advanced Segmentation with Audiences
Go beyond basic segmentation to build sophisticated audience segments that are tailored to your business objectives & KPIs. Discover untapped opportunities for engagement & revenue growth, from your own customer data, using our discovery tools in Audiences.
Unique Multi-Layer Account Structure
Unique Multi-Layer Account Structure
Manage your portfolio of brands, customers, or products through a single Adestra account with the unique Workspace layout, comprised of a tiered structure from Workspace user to overall account admin.
Data-Driven Persona Segmentation
Data-Driven Persona Segmentation
Always deliver the best content for your audience using our latest AI data-driven segmentation technology. Underpinned by our powerful AI algorithm, using behavioural engagement data, Adestra helps you to promote the right content to the right people, all while learning about your audience.
Multi-Device Dynamic Content Editor
Multi-Device Dynamic Content Editor
Effortlessly personalise each subscriber’s email experience—send an email to your list and display dynamic content based each subscribers’ demographics, email metrics, and device.
Automated Customer Journey Builder
Automated Customer Journey Builder
The intuitive drag & drop builder brings your subscribers on an automated and dynamic email and SMS journey. Tailor each step of the journey to audience behaviors and preferences, ensuring an intelligent personalised experience for every subscriber.
Personal Delivery Time
Personal Delivery Time
Increase email engagement rates by personalising the delivery time of your emails to each subscriber. With a simple click, this AI-powered tool optimises the send time of your emails based on when your subscribers are most likely to engage and convert.
Comprehensive Testing Suite
Comprehensive Testing Suite
Deliver top-performing emails every time with comprehensive multi-variant testing options that automatically identify and send the winning content combination. In addition, use device render testing to ensure your content is displayed consistently across desktop, mobile, and webmail platforms.
Real-Time Insights
Real-Time Insights
Know the performance of your email program at any point in time, and easily report back to your stakeholders with real-time data. User-friendly dashboards give you a complete view of your campaigns with data visualisations including heatmaps, key benchmarks, geo-tracking, and more.
Seamless Martech Connectivity
Seamless Martech Connectivity
Ensure email is an integral cog in your marketing technology stack by connecting to our suite of technical integrations, including user-interface data import and export tools or our comprehensive API to transfer data and content from other marketing applications.
