Artificial Intelligence (AI) has been at the forefront of discussions about the future of work long enough that the practical ways it can impact businesses are becoming clearer.

But how can AI be used to drive innovation in simplifying selling?

In this definitive guide, we’ll cover everything you need to know about using artificial intelligence in sales. We’ll be answering the big questions like: How can sales organizations use AI to boost productivity? With the rise of AI, are relationships still important to sellers? Can sellers use AI to better understand their customers, and make better, long-lasting relationships?

Here’s a breakdown of what this guide will cover:

1. What AI is…and what it isn’t.

2. Why AI won’t replace sellers anytime soon

3. How AI can boost sales productivity

4. AI’s role in identifying whitespace in account

5. AI’s role in insights, and why insights are vital to sales success

6. The evolution of account-based selling and future beyond the advent of AI in sales