Building an ABM Strategy Using Data
Learn how to utilize data as part of your marketing strategy, and how to build a plan for success.
In a world where insight about prospects and customers is key to optimizing revenue, putting your data to work as part of your ABM strategy is critical to success. We’re welcoming back a return guest Nipul Chokski to discuss how to utilize data as part of your marketing strategy, and how to build a plan for success.
About our guest, Nipul Chokshi
Nipul Chokshi runs marketing at Lattice and is responsible for product positioning and sales enablement.
Prior to Lattice, Nipul built and ran the solutions marketing and sales enablement functions at Yammer (acquired by Microsoft in 2012). Before Yammer, he led product management/marketing at Marketo and Merced Systems (acquired by NICE Systems). Nipul lives in San Francisco, enjoys great wine and food, and is an avid runner.
He earned a Bachelor’s Degree in Electrical Engineering from Cornell University, and an MBA from the University of California, Berkeley, Haas School of Business.
August 14, 2019
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