Cracking the Code on Content and Customer Experience
Learn how to craft a content strategy and make it operational in a way that scales and delights their customers.
The rise of the empowered customer and expectation of great buyer experiences has changed the way that leading B2B companies go to market. And it’s driven an explosion of content. The challenge for many organizations is how to craft a content strategy and make it operational in a way that scales and delights their customers.
Toby Murdock, GM of Upland Software and the former founder and CEO of Kapost, joins this episode of Revenue Optimization Radio to talk about how to develop and execute on a content strategy that improves the customer experience and aligns internal audience. Toby shares his insights on why building a content operation is critical to B2B success, how to create and execute on content strategy, and how to measure the impact of content in your sales organization.
In this epsiode, Toby Murdock talks about how to develop and execute on a content strategy that improves the customer experience and aligns internal audience.
October 23, 2019
Keeping Your Knowledge Compliant for Ever-Changing Systems and Regulations With Rosemary Kirk
Maintaining compliance in healthcare’s constantly changing systems and evolving regulations can be a lot for any organization. In this podcast, our own Rosemary Kirk discusses the challenges that come up for healthcare organizations as they navigate the world of staying inside the official parameters. She also goes into what’s needed to provide quality care and for the healthcare industry to run smoothly.
Trends, Tools, and Human-Centered AI at KMWorld with Stin Mattu
Following this year’s KMWorld, we took a dive into what everybody on the show floor was talking about and more with our own Stin Mattu. In this podcast episode, he breaks down the big topic on everyone’s mind at the event—artificial intelligence (AI). Now while AI can do so many things, Stin assures us there will likely always be a human in the loop and highlights how that comes to light with well-organized knowledge and a great search tool.
Frost & Sullivan’s 2023 Customer Contact West: Highlights and Trends for Contact Centers with Shelly Lindstrom
In its 19th annual Customer Contact West event for its Executive MindXchange, Frost & Sullivan seeks to have meaningful conversations about the contact center tools and insights for success. This year, Upland Software not only secured a speaker slot with a customer, it also had a booth where insightful conversations were had. To give us a peek into the event, Shelly Lindstrom sat down with our Connected Knowledge podcast.