Podcast

Creating and Scaling a Category

How do you go from innovative new technology to building and owning a category?

How do you go from innovative new technology to building and owning a category? That’s the question will dig into with John Kreisa, VP Marketing at Hortonworks – one of the fastest growing tech companies in history. We’re going to talk about the ins and out, challenges and difficulties of creating and scaling a category.

About our guest, John Kreisa:

John brings over 20 years of experience in technology marketing leadership to Hortonworks and is responsible for the strategy and execution of all of its marketing activities. Most recently, John led the Data Storage marketing activity at Red Hat via the acquisition of Gluster Inc. Prior to Gluster, John held various marketing roles at Cloudera, MarkLogic, Business Objects John holds a BS in Computer Science from The University of Texas in Austin.

October 31, 2018

More resources

Podcast
How to Dip Your Contact Center Toes Into the Cloud with Fiona Vanderlinde

There’s so much going on in contact centers every day. For those still with on-premise servers, agents could have upwards of 20+ different applications at once trying to get something done for a customer. To eliminate those headaches and avoid in-person accidents like tripping and unplugging a cord which could take hours to solve, cloud is the answer. For organizations still on the fence about moving to the cloud, this podcast episode is for you. Join us as our own Fiona Vanderlinde discusses the importance of moving contact centers to the cloud.

Read more

Podcast
destinationCRM’s 2024 CX Megatrends to Watch Wrap-up with Samantha Middlebrook

Kicking off the new year, destinationCRM held their annual "CX Megatrends to Watch: Expert Predictions" webinar. Our own Samantha Middlebrook took part in this webinar and shared her predictions for what we’ll see from AI’s impact on customer expectations in service interactions along with changes to contact center operations. In this podcast, Samantha sits down with us to share insights from the destinationCRM webinar and expands upon what she believes will happen moving forward with AI in the contact center space.

Read more

Podcast
Knowledge’s Impact on an Organization’s Change Management with Luke Jamieson and Michael Mattson

Managing change of any kind isn’t an easy task. When it comes to organizations, that challenge is compounded by the copious amounts of information, employee learning style, and ability to effectively maintain it all. This is where knowledge management comes in to help alleviate the pangs that often come with change management. With some organizations undergoing changes more than a handful of times each year and employee's ability to adapt, change management is a lot to contend with for any leader. In this episode, Luke Jamieson and Michael Mattson talk about change management and the key to helping it roll out smoother—effective and efficient knowledge management.

Read more