Creating and Scaling a Category
How do you go from innovative new technology to building and owning a category?
How do you go from innovative new technology to building and owning a category? That’s the question will dig into with John Kreisa, VP Marketing at Hortonworks – one of the fastest growing tech companies in history. We’re going to talk about the ins and out, challenges and difficulties of creating and scaling a category.
About our guest, John Kreisa:
John brings over 20 years of experience in technology marketing leadership to Hortonworks and is responsible for the strategy and execution of all of its marketing activities. Most recently, John led the Data Storage marketing activity at Red Hat via the acquisition of Gluster Inc. Prior to Gluster, John held various marketing roles at Cloudera, MarkLogic, Business Objects John holds a BS in Computer Science from The University of Texas in Austin.
October 31, 2018
More resources
Behind the Knowledge-Centered Service Curtain with Lana Kosnik
When it comes to knowledge in the contact center space, every organization likely has their own way to handle it all. But for those that want to go above and beyond management, there’s the Knowledge-Centered Service methodology. In this episode of Connected Knowledge, our Knowledge Management Practice Manager, Lana Kosnik, takes a deep dive into what this approach is, how to implement it in contact centers, and its many benefits.
The Importance of Integrations in the Telco Industry with Alex Baker
When it comes to customer service, expectations are high. And nowhere is that more felt than in the telecommunications industry. As those customer expectations rise, infrastructure upgrades should get better as well.
Unpacking the Role of Generative AI for Knowledge Management with Keith Berg
Generative AI saw an uptick this year with the introduction of ChatGPT. Suddenly, there were experts everywhere and many companies were putting out their latest products with it. However, what do we really know about Generative AI itself? That’s what our own Keith Berg discussed in his latest conversation on our Connected Knowledge podcast.