Creating and Scaling a Category
How do you go from innovative new technology to building and owning a category?
How do you go from innovative new technology to building and owning a category? That’s the question will dig into with John Kreisa, VP Marketing at Hortonworks – one of the fastest growing tech companies in history. We’re going to talk about the ins and out, challenges and difficulties of creating and scaling a category.
About our guest, John Kreisa:
John brings over 20 years of experience in technology marketing leadership to Hortonworks and is responsible for the strategy and execution of all of its marketing activities. Most recently, John led the Data Storage marketing activity at Red Hat via the acquisition of Gluster Inc. Prior to Gluster, John held various marketing roles at Cloudera, MarkLogic, Business Objects John holds a BS in Computer Science from The University of Texas in Austin.
October 31, 2018
More resources
The Do’s and Don’ts of AI Knowledge Assistants in the Workplace with Stephen Harley
AI-based virtual assistants have become a natural part of peoples’ homes. Now that they’ve made their way into the workplace, let’s take a closer look at them. Whether it’s helping your team make better decisions or scheduling a meeting, AI-based virtual assistants are here to stay. In this episode, our Product Manager, Stephen Harley, shares what’s possible along with the Do’s and Don’ts of AI Knowledge Assistants for the workplace.
How to Dip Your Contact Center Toes Into the Cloud with Fiona Vanderlinde
There’s so much going on in contact centers every day. For those still with on-premise servers, agents could have upwards of 20+ different applications at once trying to get something done for a customer. To eliminate those headaches and avoid in-person accidents like tripping and unplugging a cord which could take hours to solve, cloud is the answer. For organizations still on the fence about moving to the cloud, this podcast episode is for you. Join us as our own Fiona Vanderlinde discusses the importance of moving contact centers to the cloud.
destinationCRM’s 2024 CX Megatrends to Watch Wrap-up with Samantha Middlebrook
Kicking off the new year, destinationCRM held their annual "CX Megatrends to Watch: Expert Predictions" webinar. Our own Samantha Middlebrook took part in this webinar and shared her predictions for what we’ll see from AI’s impact on customer expectations in service interactions along with changes to contact center operations. In this podcast, Samantha sits down with us to share insights from the destinationCRM webinar and expands upon what she believes will happen moving forward with AI in the contact center space.