Customer Revenue Optimization – Automate sales or be left behind
Hear a review of the new Aragon Research report on Customer Revenue Optimization (CRO).
The highly competitive world of b2b sales is seeing the emergence of a new category beyond CRM – Customer Revenue Optimization (CRO). CRO represents a new phase of strategic guided selling and the automation sales process and methodology. It also recognizes the modern reality of the revenue team.
In this episode, Patrick Morrissey gives a review of the new Aragon Research report on Customer Revenue Optimization (CRO).
May 2, 2019
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