Customer Revenue Optimization – Automate sales or be left behind

The highly competitive world of b2b sales is seeing the emergence of a new category beyond CRM – Customer Revenue Optimization (CRO). CRO represents a new phase of strategic guided selling and the automation sales process and methodology. It also recognizes the modern reality of the revenue team.

In this episode, Patrick Morrissey gives a review of the new Aragon Research report on Customer Revenue Optimization (CRO).

May 2, 2019