With Salesforce’s CRM industry conference Dreamforce just having come to a close, there’s a lot of talk about the future of CRM. To get into more of the details from Dreamforce and to get more insight on the future of CRM, we are joined this week by Nigel Cullington, VP of Marketing for Upland Altify. In this episode, Nigel gives his views on Dreamforce and the key themes and strategies for driving success with CRM in 2020. From the emergence of data integration for end-users to activating the entire revenue team, Cullington shares his insights on driving success with CRM and the emerging evolution of Customer Revenue Optimization.

About our guest, Nigel Cullington:

Nigel Cullington is VP of Product Marketing at Altify, responsible for planning, creating and implementing the overall product marketing strategy for the company. Before joining Altify, he held similar roles at Openave Messaging and Critical Path, that helped contribute towards a successful acquisition by Synchronoss Technologies. Previously, Nigel co-founded a marketing and media agency for mobile content and technologies and held senior positions in software, publishing and internet companies. He resides in Dublin, Ireland with his wife and two children.

December 4, 2019