Press Release

Altify Named a 2019 Hot Vendor in Customer Revenue Optimization (Cro) by Aragon Research

Vendors selected for the “Hot Vendor” report are noteworthy, visionary, and innovative

Vendors selected for the “Hot Vendor” report are noteworthy, visionary, and innovative

San Jose, Calif. and Dublin — Aug 21, 2019 — Altify, a pioneer and leader in Customer Revenue Optimization (CRO), has been named a “Hot Vendor in Customer Revenue Optimization for 2019”[1] by Aragon Research.

Customer Revenue Optimization (CRO) is a new category that automates the selling process into a set of definable actions that sales reps and sales managers need to take to win deals, grow accounts, and maximize revenue for new business as well as upsell, cross-sell, and manage renewals in an account. CRO is a new guided selling approach designed to help salespeople and the extended revenue team take a strategic approach on targeted account planning, so they no longer miss a critical part of a deal.

“The best enterprise sales and revenue teams win because they focus on customer outcomes and treat sales as a science. This requires a combination of strategy, methodology and technology to deliver sustained and measurable results,” said Anthony Reynolds, CEO of Altify. “We believe that being identified by Aragon Research as a hot vendor for Customer Revenue Optimization confirms that Altify’s focus on guiding the revenue team by automating process and methodology can deliver competitive advantage increasing win rates and deal sizes, improving forecast accuracy, and achieving a higher level of sales consistency.”

According to the 2019 Hot Vendor report, consistent sales is vital to revenue attainment and the overall growth of an enterprise, and the research firm “estimates that by 2022, 40 percent of large enterprises will deploy a CRO platform to enable guided selling, automate sales methodology, and improve customer engagement.”

“The challenge with sales methodology is that for a long time it has been a manual process that was not software-enabled,” said Jim Lundy, CEO and Lead Analyst at Aragon Research. “What makes Altify hot is its ability to integrate and automate nearly any sales methodology that an enterprise is leveraging.”

This third-party recognition for Altify comes on the heels of recent accolades including MarTech Breakthrough “Innovation Award for CRM Software” and a recent Aragon Research report naming Altify a pioneer of CRO.

For additional details on the new category and a copy of the research report “Hot Vendor in Customer Revenue Optimization for 2019” please go to:

To learn more about Altify and CRO, please download the eBook, “Sell Value. Change The World”:

For more information about Altify, visit

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About Altify

Altify is the Customer Revenue Optimization company, helping businesses generate value and grow revenue. Providing best practices, methodology and technology, Altify helps revenue teams visualize customers and their desired outcomes, unlocking revenue growth and building sales excellence.

Built natively on the Salesforce platform, Altify’s CRO application helps thousands of salespeople, sales leaders and executives achieve sustained customer revenue optimization and sales success. Altify customers include: Autodesk, Bell Canada, BT, Comcast, GE, Workday, HP Enterprise, Johnson Controls, United Healthcare, Optum, Salesforce, and Western Union Business Services. Find out more at

Aragon Research Disclaimer: Aragon Research does not endorse vendors, or their products or services that are referenced in its research publications, and does not advise users to select those vendors that are rated the highest. Aragon Research publications consist of the opinions of Aragon Research and Advisory Services organization and should not be construed as statements of fact. Aragon Research provides its research publications and the information contained in them “AS IS,” without warranty of any kind.

Press Contacts:
Charles Trowbridge

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[1] Aragon Research “Hot Vendors in Customer Revenue Optimization” by Jim Lundy and Samra Anees, August 2019