The ease and accessibility of mobile apps have created an entirely new digital lifestyle. People aren’t just on-the-go when they choose mobile – they’re also seeking out a simpler solution to a fundamental task. Apps deliver on this need in a more seamless and streamlined way than the web, creating a population of people who choose apps first.

How do we know this? Data. We looked at app growth numbers, and how the use of apps is growing globally, and discovered a shift had happened.

But with this growth comes its own set of challenges: particularly when it comes to user engagement. The key is to create an app that stands out and keeps users coming back for more.