“What are your AI plans?” is the question we are often asked by both our customers and internal stakeholders as a Product Management leader. So I am thrilled to have the opportunity to share how we have placed the transformative power of Artificial Intelligence (AI) at the heart of our innovation journey at Audience Engagement which is responsible for Adestra, PostUp, Waterfall, Mobile Commons & Second Street.
Upland’s commitment to AI innovation is evident through our AI Council – a dedicated team tasked with defining processes and systems that ensure we build and consume AI features responsibly.
Audience Engagement’s mission is anchored in our AI Charter, embodying the following principles.
Our AI Charter: A Compass for Responsible Innovation
Safe & Secure
Ensuring the safety and security of user data is non-negotiable. We need to be able to guarantee that our customers’ data is handled with the utmost care & confidentiality.
Responsible & Without Bias
Our commitment to fairness and inclusivity is paramount. We strive to ensure that our solutions will not perpetuate any form of discrimination.
Removing Tasks, Not People
AI is not about replacing human intuition but amplifying it. Our products are designed to automate repetitive tasks, empowering our customers to focus on the strategic and creative aspects of their roles.
Iterative & Trusted Partner
In a world of constant evolution, our AI solutions are iterative as we learn and adapt with each step forward. We value our customers’ feedback and aim to be a trusted partner in delivering AI features to our products.
Embracing AI: A Game Changer in MarTech
In the rapidly evolving landscape of marketing technology (MarTech), AI is reshaping how businesses are engaging with their audiences. Here are some of the key areas where AI is adding value to our industry and in particular where we are using it to augment our Audience Engagement products.
Real-Time Insights
In today’s fast-paced digital landscape, real-time insights are invaluable. In Audience Engagement we are currently trialling AI-powered Automated Insights which provide actionable data, highlight performance trends and suggest optimisation strategies, designed to empower our customers to make informed decisions without drowning in analytics.
In our commitment to delivering value to our customers, features such as Automated Insights undergo rigorous trials to ensure they meet our high standards of accuracy, relevance and usability before being released.
Automation & Efficiency
AI streamlines repetitive tasks, freeing up valuable time for marketers to focus on strategy and creativity. By automating the ‘time sink’ tasks, such as creating quiz content for Second Street campaigns, our products empower users to achieve more with less effort.
Content Generation
Harnessing the power of Generative AI, our customers can easily generate compelling content with ease. Using features such as Subject Line Generation in both Adestra & PostUp, AI-powered content generation ensures clear and engaging communication that captivates audiences and drives action.
Hyper-Personalisation
AI-powered algorithms enable hyper-personalised marketing campaigns tailored to individual preferences and behaviours. Our product team are currently preparing releases for features such as Audience Personas to enable advanced segmentation. These features aim to provide our customers with deeper insights into their target audiences and enable more precise targeting and personalised messaging. Our customers will get further updates as we work diligently to bring these features to fruition, empowering our users to take their marketing strategies to new heights.
Sentiment Analysis
In the realm of modern communication, understanding the tone and emotion behind messages is crucial for effective engagement. In our mobile products, we are currently scoping how we can use AI-powered Sentiment Analysis, leveraging advanced Natural Language Processing (NLP) to decode the sentiment of SMS messages. This technology will provide real-time sentiment evaluation, identifying positive, negative, and neutral tones, enabling marketers to tailor their responses and strategies with precision.
Navigating the Future Together
As we continue along our journey of AI-driven innovation, it is key that we work with our customers to shape the future of our products. Their feedback and insights are instrumental in refining our products, ensuring they align seamlessly with their evolving needs.
Simply put, the continued integration of AI into Audience Engagement is not just about technology – it’s a commitment to creating solutions that empower our customers.