Two posts in a three part series on mobile marketing were recently published by our friends at Bronto on the Bronto blog.

The first, Mobile Messaging: How To Avoid the Novelty of the New, applies Geoffrey Moore’s crossing the chasm concept to mobile messaging. The bottom line is that mobile marketers need to create a strategy that appeals to the majority of their customer base, not just the early adopters of new technology.

The second, 16 Ways to Grow Your Mobile Subscriber List, provides mobile marketers with 16 different tactics for creating a robust mobile subscriber database.

Stay tuned to the Waterfall Blog or Twitter for the third piece and big ups to our colleagues at Bronto. It’s a pleasure working with you.