Apartment Therapy Media

How Apartment Therapy Media connects with their audience in the inbox

About the Company

Apartment Therapy Media (Apartment Therapy and Kitchn brands) helps their 30 million monthly site visitors make their homes more beautiful, organized and healthy by connecting them to a wealth of resources, ideas and community online.

The Project

Email is a critical part of any digital publisher’s success. That’s why Apartment Therapy Media wanted to ramp up their email efforts to connect more closely with their site visitors. To do so, they needed an email partner that understands the unique demands of the publishing industry.

PostUp teamed up with Apartment Therapy Media’s analytics vendor Parse.ly to devise a custom, full-service audience development solution. This set the stage for Apartment Therapy Media to fully migrate to the PostUp platform, where they could also take advantage of PostUp’s tailored client services and extensive publishing knowledge to better connect with their audience in the inbox.

The Results

Apartment Therapy Media saw improvement across the board. With full-service audience development solutions in place, they increased their onsite conversion rates by 63% on Apartment Therapy. Between Apartment Therapy and their Kitchn brand, they’ve seen a 90% increase in new onsite subscribers. The template refresh increased click-to-open rates by 10%. Finally, PostUp’s RSS integration took Apartment Therapy Media’s newsletter creation time from 1 hour down to 5 minutes.

Now, Apartment Therapy Media spends less time on the process and more time developing the content their new, engaged subscribers know and love.

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