Creating and Scaling a Category
Creating and Scaling a Category
How do you go from innovative new technology to building and owning a category?
How do you go from innovative new technology to building and owning a category? That’s the question will dig into with John Kreisa, VP Marketing at Hortonworks – one of the fastest growing tech companies in history. We’re going to talk about the ins and out, challenges and difficulties of creating and scaling a category.
About our guest, John Kreisa:
John brings over 20 years of experience in technology marketing leadership to Hortonworks and is responsible for the strategy and execution of all of its marketing activities. Most recently, John led the Data Storage marketing activity at Red Hat via the acquisition of Gluster Inc. Prior to Gluster, John held various marketing roles at Cloudera, MarkLogic, Business Objects John holds a BS in Computer Science from The University of Texas in Austin.
October 31, 2018
More resources
More resources
When the Answer Finds You: Scaling Support with Karen Holliday
When the Answer Finds You: Scaling Support with Karen Holliday
Imagine a support agent lost in a maze—too many tools, not enough answers, and frustration simmering on both ends of the line. What if the right answer could appear before the question is even finished, using tech designed for knowledge to flow effortlessly? Join Karen Holliday, VP of Services and Support, as she dives into where support systems break down, and how integrating Knowledge-Centered Service can truly change a company’s culture.
The Culture of Knowing: Why Knowledge Management Isn’t Always About Answers with Lana Kosnik
The Culture of Knowing: Why Knowledge Management Isn’t Always About Answers with Lana Kosnik
Feeling swamped by scattered information and longing for real knowledge flow? Join our KCS expert, Lana Kosnik, as she explores the pivotal role of people and collaboration in making organizational knowledge truly work through the power of KCS and AI-powered knowledge.
The Knowledge Imperative: How AI is Reshaping the Way We Work with Stephen Harley and Adam Obrentz
The Knowledge Imperative: How AI is Reshaping the Way We Work with Stephen Harley and Adam Obrentz
Drowning in Data, Starved for Answers? Discover how leading experts Stephen Harley and Adam Obrentz are tackling the critical challenge of making organizational knowledge truly work. In this insightful episode, learn about the evolution of knowledge management in the age of omnichannel support and the revolutionary impact of AI. Uncover strategies to move beyond fragmented information and unlock a competitive advantage by delivering the right knowledge, exactly when and where it's needed. Plus, get a glimpse into the exciting future of the RightAnswers platform.