Sales and marketing teams know how important customer references are. They give your brand credibility and the much-needed boost to win deals.

So why are customer reference programs so difficult to manage?

Without the proper support and structure, you’ll always be one step behind, reacting to references requests from every direction.

Build a best-in-class customer reference program today

Whether you’re just starting or refining an existing reference program, you’re in the right place.

The Ultimate Customer Reference Handbook includes industry-approved expert advice and actionable tips. Inside, you’ll learn what it takes to:

• Build strong relationships with the right customers.
• Respond quickly to reference requests, boosting your credibility.
• Establish peer-to-peer trust in your market.
• Close deals, faster.

Plus, you’ll get a handy checklist to assess your current customer reference program. Use it to see where you’re at and plan your next move.

Get your handbook today!