Upland Altify mentioned in the 2024 Gartner® Market Guide for Account-Planning Tools

March 19, 2024 3 minute read

Unify B2B sellers into high-performing sales teams with Altify

Upland Altify was mentioned in the Gartner Market Guide for Account-Planning Tools for the third time in a row. According to the report, “Chief sales officers should use this Market Guide to evaluate best-fit vendor options.”

“Account Planning is rooted in the doctrine of mutually assured success. When your customers win, you win. Altify continues as a leading account planning solution with more than 16 years of expertise facilitating three essential attributes in every successful sales engagement – connection, clarity, and collaboration,” said Nigel Cullington, Vice President of Marketing, Sales Effectiveness Solutions at Upland. “We are pleased to be recognised in this Gartner report for the third time in a row, as we know how crucial account-planning tools are to the success of enterprise sales organizations. We believe this report reinforces our commitment to continuing innovation in simplified selling.”

Altify is natively built in Salesforce and combines innovative technology with expert strategy and methodology. Altify helps reveal complex relationships, identifies white space, supports opportunity planning efforts, defines repeatable sales processes, and coordinates collaboration across sales, marketing, customer success, and the extended revenue team. The solution enabels users to more easily identify, win, and retain business.

Altify’s suite of solutions includes:

  • Altify Accounts: Provides salespeople a structure for understanding the key people of influence and business pressures, in addition to uncovering whitespace opportunities to effectively grow revenue in target accounts.
  • Altify Opportunities: Gives salespeople a process-driven framework to effectively research, qualify, and collaborate with customers, boosting deal sizes and win rates.  
  • Altify Insights: Elevates team collaboration, builds customer intimacy, and drives revenue by helping sellers understand who key buyers are and how to solve their challenges.
  • Altify Sales Process: Aligns the sales process with customers’ buying cycles, delivers greater pipeline visibility, and enables sales team to win.

To learn more about Altify, visit https://uplandsoftware.com/altify/.

Gartner, Market Guide for Account-Planning Tools, 7 December 2022. GARTNER is the registered trademark and service mark of Gartner Inc., and/or it’s affiliates in the U.S. and/or internationally and has been used herein with permission. All rights reserved. Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

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